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How To Run Facebook Ads

how to run facebook ads

How To Run Facebook Ads

Facebook ads can be intimidating. You may not know what to write in the “copy” part of your ad, how to pick a target audience, or even where to begin creating an ad. This post is going to teach you all about how to run Facebook ads and more!

Facebook ads are the backbone of most marketing plans in today’s day and age. They are the current preferred medium to reach your desired audience, whether we’re talking about small businesses or global MNCs. We will now take a detailed look at the 4 steps of how to run Facebook ads:

  1. Goal-setting
  2. Creating a campaign
  3. Budget, pricing, scheduling, and bidding
  4. Creating an ad-set


First, you should define your goals before starting to create ads. Your goals should be measurable and achievable. They should also be time-bound. Hence, they should be clear when the goal will be accomplished (or at least well on its way).

Finally, make sure that your goals are SMART: specific, measurable, actionable, relevant, and time-bound.

Specific: What specifically do you want to accomplish? It’s better to have a small number of very specific goals than a long list of vague ones.

Measurable: How am I going to measure success? If possible, find metrics that are objective or can easily be tracked by a third party like Google Analytics or Facebook Insights (which will show you how many likes or shares an ad received). This will help ensure that all ads perform equally well over time. They also help determine which types of targeting work best for each type of campaign. Unproductive campaigns don’t waste more time this way.

Actionable: If this goal is achieved, what steps must we take? Every goal needs an action plan detailing what happens next once it has been reached. It doesn’t matter whether that means launching another campaign or simply celebrating with champagne!

Relevant: Does my target audience care about this topic? The whole point of advertising is reaching people who might buy from us; therefore every ad must have an audience segmentation strategy behind it so only those who may benefit from our product/service see these ads online as well as offline.”

Time-bound: Every ad needs to have a time frame within which you plan to run it. Pre-decide this based on the previous goals of your ad. If the ad is targeted toward a certain event – like a sale or a launch of a new product, ensure that the ad is run only for that particular time frame so as to not waste the budget.

Creating a campaign

Next, you’ll need to create a new campaign on Facebook. Click the “Create Campaign” button on the left side of your ad account page.

Once in the campaign creation window, name your campaign and select an objective from the drop-down menu:

  • Clicks – drives website traffic or app installs through clicks
  • Conversions – increase conversions on your website (or app) by setting up conversion tracking

There are five different types of ads that you can use in your campaigns: link, photo, video, carousel, and canvas. They all have their own unique features and strengths depending on how you want to present content to your audience.

Budget, pricing, scheduling, and bidding

  • Set your budget and pricing based on the goals of the ad.
  • Set your schedule, the ad could be a long-term ad or a time-bound one aimed at a specific event.
  • Set your bid – Facebook has a bidding strategy that tells them how to bid for you in ad auctions. There are 3 types of bidding: spend-based, goal-based, and manual. Choose the one that matches your business goals.

Create an ad set

An Ad Set is a collection of ads that you create for a specific objective. For example, you could create one ad set to run a campaign for one type of product, and another ad set to run a campaign for another type of product.

Ads are the individual ads that go into an ad set, so when you add an image or video to your ad set, it becomes an individual piece of content within that ad set.

Ad Set and a Campaign both serve as containers for multiple ads. Hence, they are interchangeable. The main difference is that campaigns are created first and then divided into multiple Ad Sets based on different marketing goals (ex: sales vs customer retention).

Ad sets can also be used in conjunction with other Facebook Ads tools. One can use tools such as Lookalike Audiences or Custom Audiences from your CRM system like Salesforce or Marketo! This is handy because you don’t have to manually upload contacts every time you want to use them in new campaigns—you simply link them up once using the “Import Contacts” option within your Ad Set.


Once you have the above steps sorted out, keep one last thing in mind – get creative with what you’re going to say in your ad! With the right mix of creativity, strategy, and budget, Facebook ads can be a game-changer for your business. We hope our input on how to run Facebook ads has clarified the process! Tell us about your experience in the comments below.


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